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What is the Farmer's Market Nutrition Program?

The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmers’ markets  from June through October. Approximately 1,000 farmers currently participate in this program. Farmers' Market checks are distributed in June. 

The goals of the Wisconsin WIC Farmers' Market Nutrition Program (FMNP) are: 

  • to provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables and herbs at farmers' markets;
  • to provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables and herbs; and
  • to increase the awareness and utilization of farmers' markets.


The WIC FMNP has many resources available to learn how to shop for, prepare and store fresh fruits, vegetables, and herbs.

Farmers' market locations and other information is available by contacting NHA. To view the statewide directory of WIC Offices listed by county, access the WIC Office Directory.

USDA compiles an annual list of Farmers' Markets in Wisconsin. (exit DHS)

Information for market managers.

Information for farmers.

Approved Rock County
Farmers’ Markets


Downtown Beloit
Farmers’ Market


Corner of State St & 
Grand Ave
Saturdays from 8 am-1pm

Beloit Farmers Market


Farmers’ Market


Janesville Town Square (along N. Main St and S. River St)
Saturdays from 8 am-1 pm

Janesville Farmers Market, INC


  Janesville Farmers Market Map


WIC Farmers Stand Numbers: 
#16/17 Amazing Grace Family Farm
#52  L&JS Homegrown Exchange
#85/86  Skelly’s Farm Market
#93 Wondermore Gardens
#109/110 The Vegetable Stand


This institution is an equal-opportunity provider


Approved Farmstands 2024

The Apple Hut: 1718 W. Walters Rd., Beloit

  • Dates: September 1-October 31
  • Hours: Tuesday-Sunday 8am-5pm

 The Apple Hut


Skelly’s Farm Market LLC

  • 2713 Hayner Rd., Janesville
  • Dates: June 10 – October 31
  • Hours: Open Daily; hours vary by season, check website:
  • 2809 N. Pontiac Dr., Janesville 
  • Dates: July 10 – October 31
  • Hours: Everyday 10:30 am-5:15 pm
  • 1410  Milton Ave., Janesville 
  • Dates: July 10 – August 31
  • Hours: Everyday 10:30 am-5:15 pm
  • 505 N. Main St., Edgerton (next to Kwik Trip)
    • Dates: July 10 – August 31
    • Hours: Everyday 10:30 am-5:15 pm
  • 605 E. Main St., Evansville
    • Dates: July 10 – August 31
    • Hours: Everyday 10:30 am-5:15 pm
  • 1343 S. Madison Ave, Beloit 
    • Date: July 10-August 20
  • 2212 Prairie Ave, Beloit 
    • Dates: July 10 - August 31
    • Hours: Everyday 10 am-5:15  pm


Murphy’s Farm Produce:  825 W. Madison Ave., Milton (Milton West School Parking Lot)

  • Dates: July 15 – October 31
  • Hours: Everyday 9:30 am-5:00 pm

Meyer’s Farm Market: 1329 E M-H Townline Rd, Milton

  • Dates: July 1- October 31
  • Hours: Everyday 9 am- 6 pm

Meyer’s Farm Market


Bountiful Beloit: 950 Wisconsin Ave, Beloit 

  • Dates: June 1 - October 31
  • Hours: Everyday 10 am- 6 pm

Wiser Farm Produce: 9107 W Hwy 14, Evansville

  • Dates: June 1- October 31

Hours: Mon-Sat 10 am- 5 pm; Sun 12 pm- 5 pm