farmers market

The goals of the Wisconsin WIC Farmers' Market Nutrition Program (FMNP) are: 

  • to provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables and herbs at farmers' markets;
  • to provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables and herbs; and
  • to increase the awareness and utilization of farmers' markets.

The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmers’ markets  from June through October. Approximately 1,000 farmers currently participate in this program. Farmers' Market checks are distributed in June. 


WIC is administered by the United States Department of Agriculture (USDA).
The USDA, WIC, and organizations or institutions administering WIC are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity. Submit complaints by letter or form AD-3027 (available at 866-632-9992) to: USDA, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue, SW Washington, D.C. 20250-9410; by fax: (202) 690-7442; or by email at