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Mother-to-mother support has proven to be one of the most successful approaches to encourage mothers to breastfeed their babies. The WI Peer Counselor Program hires and trains mothers who have successfully breastfed to encourage other women to breastfeed. The concept at the heart of the Peer Counselor Program is that, as peers, these mothers have an ability to help and influence other mothers that health professionals do not have.

Peer counselors offer information, encouragement, and breastfeeding help to WIC mothers, via telephone calls, and in the WIC clinic.


The Breastfeeding Peer Counselor Program was initiated to improve infant health through increases in the practice of breastfeeding.

  1. To increase the number of pregnant WIC mothers who choose to breastfeed their infants.
  2. To provide follow-up support for mothers when they have their babies to help them initiate and continue breastfeeding.
  3. To provide a long-term neighborhood based network of breastfeeding support.


Meet NHA's Breastfeeding Peer Counselors!

Hi! My name is Elia and I am a proud mom of 2 girls. My eldest daughter breastfed until just after she turned 2 years old, and I was about 5 months pregnant with my second. We had a lot of hardships in the beginning, but with a lot of perseverance from the both of us we kept going strong! I’d be lying if I said it was easy. I didn’t think we’d make it as far as we did, but after each goal was made and met I felt so much more confident in myself and my daughter. I took it one month at a time making small goals for myself and here we are! I am so excited to go on this journey one more time with my youngest daughter. 

I am here because I want to help moms like me see that there is light at the end of the tunnel. I think breastfeeding is so amazing and it creates such a unique bond with your baby. I want to help you create that bond with your little one. Whether you choose to exclusively breastfeed, exclusively pump, or decide supplementing is what is best for your family, I want to be there with you every step of the way! 

You can call or text me at anytime at (608)718-0002! Let me know what I can do to support you and your family to help you meet YOUR goals, one step at a time. I look forward to hearing from you.


Hello my name is Anali and I'm a mother of 2. My first breastfeeding journey started in May of 2018 when I had my daughter, whom I breastfed for 12 months. At the beginning it was hard, especially being a first time mom and not knowing much, but with help from a WIC staff member and my husband being so supportive, we were able to overcome many obstacles along our journey. There were times I felt that I wanted to give up but I’m glad I didn't because even though it was hard I wouldn't change that wonderful bond I created with my daughter and all the amazing feelings I had knowing I was doing what was best and seeing her in my arms cuddled up while she fed. Now with my second born, breastfeeding is going great! We are 4 months strong and hoping we can make it further than my first. It's hard but it's well worth it!I am here because I would love to help mothers like me who plan to breastfeed have a successful journey.I would love to be part of your support system and help you and baby!

You can call me or text me at 608-898-3626 and let me know what i can do to help you with this amazing journey.

WIC is administered by the United States Department of Agriculture (USDA).
The USDA, WIC, and organizations or institutions administering WIC are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity. Submit complaints by letter or form AD-3027 (available at 866-632-9992) to: USDA, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue, SW Washington, D.C. 20250-9410; by fax: (202) 690-7442; or by email at