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Mother-to-mother support has proven to be one of the most successful approaches to encourage mothers to breastfeed their babies. The WI Peer Counselor Program hires and trains mothers who have successfully breastfed to encourage other women to breastfeed. The concept at the heart of the Peer Counselor Program is that, as peers, these mothers have an ability to help and influence other mothers that health professionals do not have.

Peer counselors offer information, encouragement, and breastfeeding help to WIC mothers, via telephone calls, and in the WIC clinic.


The Breastfeeding Peer Counselor Program was initiated to improve infant health through increases in the practice of breastfeeding.

  1. To increase the number of pregnant WIC mothers who choose to breastfeed their infants.
  2. To provide follow-up support for mothers when they have their babies to help them initiate and continue breastfeeding.
  3. To provide a long-term neighborhood based network of breastfeeding support.


Meet NHA's Breastfeeding Peer Counselors!

"Hi my name is Ana, I am a mother of 2 children whom I breastfed. Each one was a different experience. With my first child, breastfeeding was not difficult because my mom was there to help me; she was my coach, she was very knowledgeable. I was able to exclusively breastfeed my son for 9 months thanks to all her help and support.  I exclusively breastfed my daughter for only 4 months. I went back to work and didn’t know anything about pumping and storing breast milk so I could continue breastfeeding. She weaned herself. I remember feeling very sad. I wish I had the knowledge I have today about breastfeeding.I can not change the past. What I can do is help and support mothers now.  I’m here to help you and support you to successfully breastfeed and offer any other resources you may need. You can call me at the WIC office in Beloit 608-362-1566, I am happy to help you! "


"I started my journey of motherhood on July 17th 2018.  It has been an amazing ride but not without a few bumps in the road!  I had a wonderful year of breastfeeding my baby but there were some times that I did not think we would make it as long as we did! With an amazing support system including my family, friends and the amazing staff at WIC my baby and I were able to spend over a year creating a special bond.  Breastfeeding is a special gift that only you can give to your baby!
I am here to be a part of YOUR support system! You can call me or text me at (608)718-0002. I can help you find your way. I can also help you find additional resources if you need them." Alyssia

WIC is administered by the United States Department of Agriculture (USDA).
The USDA, WIC, and organizations or institutions administering WIC are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity. Submit complaints by letter or form AD-3027 (available at 866-632-9992) to: USDA, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue, SW Washington, D.C. 20250-9410; by fax: (202) 690-7442; or by email at