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prenatal care

Healthy Beginnings+, also known as Prenatal Care Coordination (PCC), is a Medicaid and Badger Care Plus benefit that helps pregnant women get the support and services they need to have a healthy baby. A Care Coordinator will help women during their pregnancy and for 2 months after their baby is born. Participating in PCC can reduce the incidence of low birth weight, preterm labor, and infant mortality.

Eligible Women Receive the Following Benefits:

  • Personalized, one-on-one visits with our registered nurses and dieticians
  • Health information to help you understand your body during pregnancy, birth, and beyond
  • Assistance connecting to community and personal resources that meet your needs
  • Information on good eating habits and health practices
  • Information on becoming a new parent
  • Personal and family support


  • Pregnant women with Medicaid/Badger Care Plus health coverage

A Care Coordinator will meet with you and ask you some questions to see if you are eligible.

There is no cost for this service.

A PCC Care Coordinator can be reached by calling NHA in Beloit (608) 362-1566 or Janesville (608) 754-3722. Coordinators are also available by phone or text at (608) 302-2116.

WIC is administered by the United States Department of Agriculture (USDA).
The USDA, WIC, and organizations or institutions administering WIC are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity. Submit complaints by letter or form AD-3027 (available at 866-632-9992) to: USDA, Office of the Assistant Secretary for Civil Rights, 1400 Independence Avenue, SW Washington, D.C. 20250-9410; by fax: (202) 690-7442; or by email at