The goals of the Wisconsin WIC Farmers' Market Nutrition Program (FMNP) are:
- to provide WIC participants with checks to purchase locally-grown fresh fruits, vegetables and herbs at farmers' markets;
- to provide WIC participants with nutrition education and the resources to encourage the consumption of fresh fruits, vegetables and herbs; and
- to increase the awareness and utilization of farmers' markets.
The WIC FMNP provides a one-time food benefit per growing season to WIC families. Each family receives checks that are redeemed at local farmers’ markets from June through October. Approximately 1,000 farmers currently participate in this program. Farmers' Market checks are distributed in June.